The selected products for this assignment is sled particularly the Snow Comfort Sleds manufactured by Kettler Company. Sleds are typically designed to glide smoothly over various surfaces, including water, snow, and ice. Sleds have a smooth and flat bottom, which helps to reduce friction with the surface. McCradden and Cusimano (2018) note that a sled has a long history of being used for high-speed movement on snow in parts of Russia and Siberia before it was adopted for sporting activities. However, it is important to use caution when sledding on ice, as it can be more difficult to control the speed and direction compared to sledding on snow. The value chain strategies embraced in the marketing sleds centers on ensuring that sleds have unique features for aligning with the expectations of the customers.

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          There are various important factors that customers consider when buying a ski sled to avoid low-quality sleds in the market. They go for sleds made of high-quality materials that can resist the wear and tear of skiing on challenging terrain and reduce the rate of replacement. Skiing requires a great deal of stability, their customer often picks a sled with a broad base and a low center of gravity to ensure stability and avoid tipping (Mahoney, 2023). Sleds should have effective brakes that allow customers to regulate speed and stop when necessary.

          For example, in the inbound logistics phase of the value chain, customers may expect timely and accurate delivery of products. This is a must-have requirement, meaning that failure to meet this expectation will result in customer dissatisfaction. Improving delivery times or accuracy can create additional value, but it will not necessarily delight customers. In the operations phase, customers may expect products to meet certain quality standards or have certain features. Meeting these requirements is considered a performance attribute, and improving them can create more customer satisfaction. However, delighters, such as unexpected or innovative features or customization options, can create an even higher level of customer satisfaction and loyalty................................